Many companies have adopted vending machines as tools for marketing. While some are incentive-based, others involved customers and promoted personal interaction.
Nike | FuelBox |
Cadbury | Joy Generator |
This fitness technology allowed athletes to exchange their NikeFuel earned in the past 24hrs for free Nike products. They were deployed to surprise locations throughout the city for 24hours at a time. This motivated people to stay active and keep moving throughout the day.
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The Joy Generator calculates what Cadbury chocolate flavour fits the person's personality by connecting to their Facebook and analysing their likes, books, movies, tv shows etc.
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