Vending Machines have opened new markets and allowed for companies to reach out to more consumers, thus increasing their sales. It allows for companies to track and analyse the demand for different products by consumers, so that they would know which products are bringing them profit, allowing for better business planning.
Vending machines has allowed companies to innovate new ideas for marketing. Some machines require users to do a particular act, be it of friendship or kindness, for it to dispense the product. This is only possible with the advancement of technology. Instead of putting in money into the machine for it to dispense the product, certain actions have to be done or caught on camera for the product to be dispensed. “Hug me” Coca-cola machine (photo on the right) gives customers a can of coke each time they hug it. Such machines very often bring attention for the company and its product. The more creative it is, the more buzz it generates. Such publicity can sometimes be invaluable and go a long way for the company, which economic benefits can only be realized in the long run. It is no surprise more and more companies are jumping on the interactive vending machine bandwagon. |